In my last post, I wrote about the importance of an authentic LinkedIn profile and what that entails. I actually paused during a workshop last week and had everyone read it. Why? Not because it was an amazing post but because they were having a hard time wrapping their arms around what it means to tell their story. And, they needed to understand this concept before they could write something meaningful. You see, they were stuck trying to make it “resume-like.” The majority of those in the session were in career transition. All the more important to stand out, to differentiate, to be bold.

Once this concept clicks, it’s time to move on to building those relationships. Here’s an example to further illustrate my point:

“There’s a young guy in our office who is now the top producer and he does it all through LinkedIn. He says it’s a numbers game so he Connects with everyone and only needs a certain percentage to convert to appointments.”

I asked if he was interested in the same “strategy” and was hoping for similar results. I was relieved to hear the answer was “no.” He was astute enough to know that was not his style. Thank goodness.

This was merely two days after attending Selling Power’s Sales 2.0 Conference in Philly where the overriding theme was mindset and creating value for others. Interesting, right? And, when Jim Cathcart, well known speaker, motivator and consultant mentioned something so important I wished I captured it more carefully. We can know a lot of people, be connected to a lot of people but more important than that is whether those people actually want to know you and are glad they do.

Sales 2.0 twitter Screen Shot 2015-11-22 at 6.39.01 PM

Ahhh, this is great. It’s at the heart of everything we talk about. Do you know the people you are connected to, do you bring value to them, will they pause and take your call, read your email, open your post?

Whether you are a salesperson, an executive, starting your career or transitioning to a new position, that’s the holy grail.

Once again, it’s straight up authenticity.

The salesperson I mentioned above is building a LinkedIn lead list. It’s not really a highly engaged network and there is a good chance that his network won’t be able to refer, recommend or introduce him. After all, they don’t know him.

Is your network organic and the outcome of building bridges, opening doors and knowing people and who they are? Clearly, not all relationships are equal. I have a reasonably robust network, not large by many of my peers but one that has emerged from a conscious pursuit of quality over quantity. Some I meet in a workshop and we Connect; others I’ve worked with closely for years and are trusted colleagues and collaborators.

Here are a few bonuses to a great, well-built, highly-engaged LinkedIn network:

People recognize other people they know in your network (the power of tribes)
Your Connections refer you (through LinkedIn or not)
People write Recommendations on your behalf (without being asked)
People endorse you (please endorse others only for the skills you know they have)
Your Connections Like, Comment and Share your content
You feel like you learn more about them through their content and comments
They reach out once in awhile for nothing more than to say hello and ask how you are doing
They personalize their messages to you
When you call or email someone, they pick up the phone or answer your email
They take the time to answer their LinkedIn messages

A fellow LinkedIn evangelist and idea-collaborator mentioned the other day on a call that although he receives many sales messages/pitches/ through LinkedIn he answers everyone. That is impressive. He says it’s something akin to sending good vibes out into the world. (Note: he and I have never met, we’ve talked fairly regularly over the last couple of years, appreciate each other’s opinions and expertise and it’s the direct result of meeting through LinkedIn. He has referred business to us and we look for opportunities to work together).

As I traveled home from the conference I wondered more deeply about how my Connections would answer the question, “Are you glad to know Colleen?” I’m sure it would be a range of answers; some sures, some “Colleen who” and some not so much. In the end though it prompts me to be a better “Connection” and connector and think more carefully about how I can serve my network in little and large ways, stay in touch more frequently, reach out a bit more often with a personal note, pick up on a clue in a message and to practice small acts of kindness when I can.

And, in the spirit of Thanksgiving and finding gratitude a more necessary element of my day and life, I want to say thank you for reading, listening and working with us, Intero Advisory. We are blessed. We love our work, learn new things every day and work with great people ready to master new ways to sell, recruit and also become better connectors.

Give it some thought. How can you be the person people are glad to know?

Source: Bonuses of the Right LinkedIn Network

An important concept for successful leaders is to recognize disagreement and disrespect are two completely different concepts. Confusing or combining …

If your prospects aren’t doing what you’d like for them to be doing, you may be missing a key component in your overall marketing strategy.

 

Ways You Can Use Blab in Your BusinessWhen you first get start to Blab, you’ll want to see how it works, and with Periscope, Meercat and other live streaming sites  you may be confused and overwhelmed about how you can use Blab in your business.

How & Why You Should Use Live Streaming Video for Your Business

To understand the advantages of Blab, it might help to understand how to use streaming video in your business and why it’s important. After all, video is more likely to be shared, more likely to be liked, more likely to be consumed than any other type of content that you create online. With the increasing use of mobile devices that can not only play but used to create video, video’s popularity will only increase.

Not a big enough convincer? Let’s dig a little deeper into Blab and live streaming video

  • Video Builds Community – Video gives audiences far more insight into the people involved in a product or service that you just can’t get across in a regular blog post. In many ways, video brings humanity to the online experience. When you have humanity, you have community.
  • Build a Library of Content with Video – Using video gives you the ability to create a large library of content such as behind the scenes information, audience interviews, client interviews, creator interviews and more. You can get very deep by also using community discussions.
  • Increase Your Brand’s Perceived Value – You know that the most important thing you have going for you as a brand is your perceived value. That is what the audience believes you are worth. By being open and transparent through video, you’ll increase your perceived value.
  • Understand the Multiple Uses for Video in Business – Q&A’s, product demos, show your passion, inspire others and connect in ways that your competition may have not considered yet. You can even let people inside by broadcasting your live brainstorming sessions and even let your audience in on it. The uses of live streaming (and recorded) video in your business are infinite.

When you have humanity, you have community quoteNow you’re convinced, right. But you may be wondering how you can use Blab to grow your business as well as position yourself as an expert and increase your visibility?

What can you use Blab for in your business?

  1. Product Announcements – Host a Blab to talk about your new product launch. You can do the Blab in advance of a webinar with the creators on the panel discussing the reason you came up with this product or service and what went into creating it.
  1. Repurpose Your Blog Ideas – Do you have old blog posts that explain the minutia of your niche, teach facts to your audience, etc? Repurpose them by hosting a Blab using that blog post as a starting point for the topic idea. Afterwards embed the recording into your blog post to freshen it up.
  1. Host a Q&A Session – A great way to use Blab is to do a Q & A session where people can submit questions in advance using Twitter or Instagram (or both) and even allow them to ask questions during the live event. Tip: Asking for questions in advance is a great way to promote the Q&A event.
  2. Host a Webinar with Blab – You don’t need to use fancy programs to have a webinar. You can use the Blab app as a webinar platform. In fact, one can argue that Blab is a better platform because it’s so much more interactive.
  3. Build Your Expertise – What other people say about your company is what matters most. You can drive that conversation by participating in it. Blab gives you the opportunity to spread awareness about your business by hosting your own Blabs but also by participating in other people’s Blabs.
  1. Stream Live Events with Blab – With Blabs you can do both live and recorded events. You can embed a live event right into your blog so that people can watch from there, or you can give them the link to come to the Blab on the website. It’s up to you. Why not do both?

Think of live video a way to bring real value to your audience the way a band brings real value through live concerts even though they also offer recordings of their songs and performances. You can elicit the same feelings from your audience if you plan it right and host live streaming events on a regular basis.

Kevin

PS Video is one of the most effective marketing mediums that we have today. What’s great is that you have it readily available with the Blab app, and since it’s connected to Twitter and Facebook means you can utilize cross-channel promotion easily and effortlessly. Here’s a free guide to getting started with Blab.

Just share the post via the box below to access the guide. Enjoy!