5 of the Best Tools to Track and Measure Your Domain’s Social Impact written by Guest Post read more at Duct Tape Marketing

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Photo Credit: Unsplash, via Pixabay CC0 Public Domain

No matter what type of business you own, it is definitely in your best interests to not only have a website but to also take the time to track your domain’s social impact. After all, a website alone no longer provides a strong enough Internet presence to push your site toward the top of Google’s search engine ranking. Additionally, without a positive and big social impact, you will end up missing out on a large percentage of your potential customers.

The best place to start is by selecting a domain name that is going to be easy to remember and spell, which is also highly descriptive of your business. In other words, if you have a law firm in Chicago, you might want to consider having ChicagoLaw as at least one of your domain names. Next, it is important to put certain key tools in place to help you ensure that you are getting the most out of your potential social impact.

1. Analytics

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 Image by Yoel Ben-Avraham, via Flickr

 Google Analytics are well-known and loved by website owners of all types because they can sync up with Google AdWords, they provide a lot of information for free and they can be linked into many enterprise software platforms that offer more robust tools. Analytics will give you a good snapshot of how many of your site’s visitors started on Facebook, Twitter or Google Plus, and this is a big piece of the social impact puzzle. Keep in mind that Google determines your site’s influential rating and search engine ranking in part by the links between your social media pages and website.

2. Tracking Your Social Media Popularity

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Image permission by Nadja Shiller, Searchmetrics

Analytics will show you how many people visit your site after seeing a link on social media, but this is only one piece of the puzzle. Enterprise software such as the Searchmetrics Suite is able to truly capture the impact that your efforts are having on your company’s social media presence. Searchmetrics analyzes the performance of each social media site and provides useful tweaks for improving visibility, monitoring brand perception and optimizing your overall cross-network performance.

3. Increasing Your Overall Influence

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Image by See-ming Lee, via Flickr

As previously mentioned, Google ties your social media popularity into your domain’s overall influence score. So how can you boost this score without spending a lot of time and money? The answer is simple: utilize Klout to see real-time updates on your level of influence. Additionally, Klout suggests sharable content that is well-written and should be of great interest to the people within your social network. This is a good way to get your followers to share your content, which in turn will boost the total number of people who see your company’s name.

4. Discover Who is Talking About Your Company

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Social Mention screenshot via Google search

Being able to track social mentions gives you a huge advantage. Placing an emphasis on this will give the ability to see how many people are engaged by your product or service, and you will have the opportunity to respond in a timelier manner to positive and negative comments. Instead of having someone spend a significant amount of time Googling your business name to find the latest posts, you can use Social Mention to see everything in one place. This tool will also tell you the overall strength, sentiment, passion and reach of all of the social posts that mention your company.

5. Determine How Impactful Your Twitter Accounts Are

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It is common for businesses to run multiple Twitter accounts, but this makes it difficult to truly track their impact on your domain. TwitterCounter is a tool that takes care of this problem, and it also makes it easy to determine if your tweets are having the desired impact. An extra feature of this tool is that you can connect more easily with followers who have a high level of social media influence in order to more easily spread the word about your brand.

As you can see, there are many ways to track your domain’s overall social media influence. Fortunately, the five options listed above offer a nice combination of features, and they can even give you necessary information that will help you increase the power of your social media reach.

 

Holly's Picture 3Holly Chavez is a content creator and owner of a small online business. She turns to tools that track her domain’s social impact for meaningful statistics for her social media marketing. She also uses them as a part of the fundamental resources needed in order to push her website’s presence to the top of Google’s search engine rankings.

 

Source: 5 of the Best Tools to Track and Measure Your Domain’s Social Impact

Would you like your sales to go through the roof?

Of course you would. Who wouldn’t?

I have found five secret “keys” that dramatically improve the money-making ability of just about ANY sales message.

This discovery came from writing hundreds of successful sales messages myself, and helping thousands of other people improve their own skills at writing successful advertising sales copy.

I’ve also found every time someone else gets better results from what I have taught them, my own life improves. With that in mind, here are the five secret “keys” for you to use and profit from:

SECRET 1: Focus your advertising sales copy on ACTION.

Begin by getting crystal-clear on the action you want your prospect to take. If it’s to buy, then keep that in mind as you write. Also, write in an “action” frame of mind. That means use action words: walk, run, reach, touch, grab, pull, put in your pocket.

Here’s another action secret. In your imagination, figure out how to move obstacles out of the way, so your prospect’s clear path to action is unobstructed and easy to follow. And make it easy for your prospects to take the action you want them to take.

SECRET 2: Don’t sell your product!

I know that sounds contrary to common sense. But I promise you will make far more sales if you visualize your product as a SOLUTION to your prospect’s most pressing problem… or picture your product as the way to make the prospect’s fondest DREAM come true… or even describe your product as the answer to becoming the PERSON the prospect most wants to be.

Examples:

– Solution to problem: “Tired of copy that doesn’t close? With our system, you’ll be writing killer copy every time!”

– Dream come true: “Here’s how to create a Web site that makes money for you every single day!”

– Become the person: “How would you like to become one of the High Earners on the Web?”

SECRET 3: Provide proof of your promises.

Beginning copywriters need to face this fact, and experienced copywriters need to be reminded:

No one is going to believe a single word you write.

Until you provide proof, that is.

Types of proof that work include simple facts that back up your promise; testimonials showing how your product actually did for someone what you say it can do for the prospect; reasons why your product can do what you say it can do; case studies showing results; and a summary of your own track record, showing you know what you’re talking about.

SECRET 4: Let your critics go wild.

Did you know that really good copy gets as many “thumbs down” as it gets “thumbs up?”

It’s true. Here’s why:

Really good copy spurs EMOTIONS in the people who read it. Some of those people – the ones who want what you have – will experience the emotions of desire and excitement.

But at the same time, other people – those who DON’T want what you’re offering – may find that your provocative copy stirs feelings of distrust, discomfort, even outrage!

Don’t worry about it! As long as your copy is legal and ethical, it doesn’t matter whether everyone likes it or not. You don’t need or want the approval of people who wouldn’t buy from you anyway.

Remember: If you’re making sales, those sales are the only compliments you should be looking for.

SECRET 5: Tell it like it is.

Notice: I didn’t say WRITE it like it is. I said TELL it like it is!

What’s the difference?

It’s simple. I’m telling you to write copy the same way you would talk about what you’re selling when your intention and confidence is high, and you’re excited!

You can even record yourself making a live, spoken sales pitch; transcribe it; edit it; and use the transcript as some of your hottest sales copy.

You see, great advertising sales copy is nothing more than a red-hot sales presentation in written form. The more your copy reads like you’re having a live, high-energy conversation with your prospect, the better your chances will be of long-lasting sales success!

~ by David Garfinkel. David is well known as “the world’s greatest copywriting coach.” He has written sales letters, ads and Web sites that have brought in millions of dollars, and, just as important, he has helped thousands of other people learn to do the same for themselves. David is author of Killer Copy Tactics and Advertising Headlines That Make You Rich.  Catch up with David at Overnight Marketing

7 Ways to be a Great Speaker

1. Be Yourself

It’s great to watch other successful speakers, to see what they do and how they do it. To be a great speaker in your own right requires you to develop your own style, to speak using your own voice. Be yourself when you speak and you can’t help but be successful.

2. Be Bold

You might think that it takes boldness just to stand up and start talking, and it does, but there are plenty of speakers out there who come across like timid mice. Be bold as a speaker, confident in your abilities. Practice every day, give speeches whenever you can.

3. Be different

Successful speakers aren’t like everybody else. There’s something that sets them apart. Makes them stand out. They’re the speakers who do more than just stand in the front of the room and talk at you.

4. Be funny

Successful speakers know how to be funny, that is: they know when and where to use humor in their presentations… and they aren’t afraid to do so.

5. Be engaging

Listening to a speech is, for most people, a passive activity. Successful speakers involve their audiences and converse with them so that it’s a conversation, not a talking-to.

6. Be positive

No matter what the subject, successful speakers are always positive with their audiences. They help their audiences learn what to do as opposed to what NOT to do. They focus on the upside, not the downside.

7. Be challenging.

Lastly, great speakers always challenge their audiences to do great things. And again, it doesn’t matter what the subject. A successful speaker gives you the know-how and the challenge to make your life more enjoyable and more rewarding everyday.

~ by Jim Allen,  Jim Allen is a speaker and coach who helps people uncover BIG IDEAS to help them turn small steps into giant leaps!